For creators and businesses built on an audience
Stop renting your growth.
Build a fandom you own.
Every month you buy attention, convert a sliver, and start over — paying rent on growth you never actually own. AI can write the content now, answer the questions, even build the product. The one thing it can’t do is make people care. And that — the trust and belonging that make someone stay, refer you, and defend you when you’re not in the room — is still entirely human. It’s also the only thing you build once and keep, instead of rebuilding every month. It has a name: a fandom. Whether you’re a creator growing by being yourself or a business using content to sell, the engine that builds one is the same. Fandom Builder finds the part of yours that’s stuck — and hands you the plan to fix it.
3 minutes. 15 questions. No signup.
Built from 25 years inside the marketing systems behind World of Warcraft, Call of Duty, and Prime Gaming.
Where this came from
I didn’t invent this. I watched it work at a scale that’s hard to argue with.
Most people in this space teach from their own growth — they built an audience, and now they sell you the story of how they did it. That’s not what happened here. I spent more than 25 years building marketing systems and partnerships with some of the most beloved franchises on the planet — Warcraft, Call of Duty, Overwatch, Destiny, Twitch, Amazon Prime — close enough to see why some brands turn buyers into lifelong fans while others spend a fortune just to stay in place.
The pattern never changed, no matter the budget. The brands that lasted built attachment on purpose, as a system. The ones that didn’t kept chasing campaigns that spiked and faded. When I became a college professor, instinct stopped being enough — I had to turn what I’d seen at billion-dollar scale into something a normal business or a solo creator could run without a billion-dollar budget.
I called it the Emotion Engine because we all run on emotion. This page is popping the hood.
Selected companies and franchises worked with
What the industry says
The people who worked with me say it better.
I’ve been privileged to be able to work directly with Otavio over the years to set a standard in social media content, both at Blizzard and in the games industry at large. Otavio’s willingness to test new platforms and take calculated risks, and his ability to understand his team and leverage their strengths, is a unique skill I’ve not seen much anywhere else. Otavio is also an amazing storyteller, with the ability to obtain buy-in from all manner of stakeholders.
Jesse P.
Krafton
The Builder of Worlds — structure and processes; a treasure trove of entertainment knowledge. Otavio has been special in my own career, as our successes were intertwined by the campaigns and platforms we built together, and those he built for me — oftentimes the silent mastermind who goes unaccredited. He is the person who will find the team and partner you need, and if they don’t exist, will actually work with the options he has available to build you one. He is also the person who, after creating those teams, keeps them together behind the scenes, with vast experience in both good and trying times.
Antonio H.
Bandai Namco
Otavio was always a highly trusted colleague — his ability to turn even the vaguest of brand marketing’s crazy ideas into functional, real, and trackable executions is second to none. He is organized, practical, and driven — but add in years of content marketing experience, a massive mental database of pop culture and the entertainment industry, a willingness to push the envelope, and a can-do attitude. You have in Otavio one of the best resources a cutting-edge marketing team could wish for. He is Scotty to the Enterprise, and he ALWAYS has a solution.
Jon B.
Riot Games
Otavio was always at the forefront of innovative ideas, always bringing something unique to our brainstorm sessions and challenging outdated processes that were sometimes only being followed because “that was how it had been done.” Many of his ideas and process revisions were so successful that they ended up being adopted by several other teams across markets. And beyond his expertise and professional savviness, he is also a very pleasant individual to work with. I’ve seen him deal with some really stressful situations with the calmness and poise that is truly commendable. His ability to see things rationally and be driven by data really leveraged our team’s ability to focus on the most impactful initiatives. What a journey it has been working with Otavio.
Washington A.
Activision Blizzard King
How it works
Find the part that’s stuck. Then build.
A fandom isn’t luck or charisma — it’s a system with five moving parts: the story you tell, the content that carries it, the community that forms around it, the word of mouth that spreads it, and the integrity that holds all of it together. They run in order, like gears. When one is jammed, everything after it grinds no matter how hard you push — which is why working harder so rarely fixes it. You’re usually pushing a gear that was never the problem.
So the first move isn’t “do more.” It’s “find the stuck one.” The free diagnostic is the X-ray: three minutes, and you see which part of your engine is jammed and why unjamming that one first changes everything downstream. From there it’s straightforward — a deeper, scored Check-Up when you want the full read, and a Game Plan when you want me to study your specific case and hand you the exact moves to fix it, in order. Same engine whether your content is the business or just sells it; only the read changes.
This isn’t more ideas. You have enough ideas. It’s structure — the difference between improvising every month and building something that finally compounds.
Where this leads
Some customers buy.
Some stay. Some carry you.
Most businesses spend years trying to get customers and almost no time on why some stay and others vanish. Some buy once and disappear. Some stick around a while. Some recommend you to a friend. Some defend you when a stranger talks shit. And some become the reason new people show up without you chasing them.
The businesses that compound aren’t the ones with the most customers — they’re the ones with the most of that last group. Retention gets cheaper, referrals climb, pricing power grows, and the whole thing gets sturdier instead of more fragile. It stops being a treadmill and starts being something you own.
That’s the destination. The diagnostic just tells you where on the climb — audience, to community, to fandom — yours is stuck.
Proof
It works for people who aren’t me.
Otavio has clear steps for what needs to be done to help me start my own online business, and has given me great feedback on the ideas I already had. His advice is really helping me have clearer direction on where to focus my efforts and not be so all over the place with my ideas or next steps. I look forward to continuing to work with him.
Joaquin M.
Spain
What stood out most to me was that he didn’t try to impose a generic “growth creator” mindset on my work. Instead, he spent real time understanding my existing storytelling instincts and helped translate them into a more structured and repeatable creative system. His feedback was thoughtful, nuanced, and surprisingly personal to the actual material I shared with him. The framework he introduced — around essay structure, psychological tension, and content extraction — genuinely gave me new ways to think about my YouTube work. In particular, his ability to identify the gap between fascination and finding the right angle for a video was incredibly insightful and accurate to my creative process. I think creators interested in thoughtful long-form storytelling would benefit a lot from working with him.
Ertunç E.
Turkey
Otavio understood what I was trying to achieve right away and gave me specific guidance to help me out of my analysis paralysis. With a clear path broken down into short, actionable steps, we could express our brand in the best way possible on our event tour, creating a much larger relationship with our fanbase.
Kenzo H.
Japan
I was stuck working on a pitch for my podcast series, and Otavio helped me unlock it almost immediately. I gave him a bunch of disconnected lists of wishes, dreams, data, goals, and other napkin notes, and he was able to read through all that noise and create a cohesive document that was business-savvy and 100% me.
Chris W.
USA
Where to start
Start free. Go as deep as you want.
Every rung runs on the same engine — the only thing that changes is how much help you want. Start wherever you are.
The Mini Diagnostic
Find which of your five gears is stuck. Three minutes, fifteen questions.
The Full Check-Up
Score all five gears and three stages, with the contradictions surfaced — instant.
The Game Plan
I read your case personally and write the three moves to make next, in order.
The Deep Dive
Ninety days with me in your corner — the plan rebuilt at 30, 60, and 90 days.
The Inner Circle
One-on-one and real-time, for established businesses ready to break a plateau.
Want the detail on each? See how we can work together →
Find out which part of your engine is stuck.
Three minutes, fifteen questions. You’ll see the problem most likely holding your business back, the version of it most people in your spot get wrong, and what to fix first. Result’s immediate — leave your email at the end if you want the full written breakdown.
The real question was never how many people follow you. It’s how many would stay if you went quiet for a month — and feel it. If that number stings, you’ve got work to do. If it excites you, you’ve already started.
Find what’s stalling yours — free→No signup. No catch.
Rather skip the diagnostic and just tell me what’s going on? Send a message →
I read every one and reply within 48 hours.